MillerCoors Quality Campaign
There's a lot of focus on craft beer these days, but microbreweries don't hold a monopoly on craftsmanship. We traveled to seven MillerCoors brewing communities, sourcing and sharing stories of the company's commitment to quality – both in the products they produce and the communities they call home. From fourth-generation barley farmers in Colorado to a locally-revered baseball beer vendor in Milwaukee, the individual stories we told brought MillerCoors' macro-sized commitment to life.
Iceman Documentary Short (featuring a cameo by yours truly):
Rich Media Mobile: