MillerCoors Quality Campaign


There's a lot of focus on craft beer these days, but microbreweries don't hold a monopoly on craftsmanship. We traveled to seven MillerCoors brewing communities, sourcing and sharing stories of the company's commitment to quality – both in the products they produce and the communities they call home. From fourth-generation barley farmers in Colorado to a locally-revered baseball beer vendor in Milwaukee, the individual stories we told in this corporate social responsibility campaign brought MillerCoors' macro-sized commitment to life.



Our feature on Kent "The Iceman" Meyers is a pre-game feature at Miller Park. A 30-second version also airs on TV during local Brewers' broadcasts.

Viewer reaction:

Print ran in local newspapers of each brewery market:


Rich Media Mobile:

Team: Creative Director: Jean Purcell // ACD/Art Director: Bianca Bertolini // Copywriter: Heather Robertson // Producer: Carla Englof // Director: Jason Lindsey // Photographer: Matthew Rivera // Editor: Andy Ramsey