MillerCoors Quality Campaign

 

There's a lot of focus on craft beer these days, but microbreweries don't hold a monopoly on craftsmanship. We traveled to seven MillerCoors brewing communities, sourcing and sharing stories of the company's commitment to quality – both in the products they produce and the communities they call home. From fourth-generation barley farmers in Colorado to a locally-revered baseball beer vendor in Milwaukee, the individual stories we told brought MillerCoors' macro-sized commitment to life.

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Anthem:

Iceman Documentary Short (featuring a cameo by yours truly):

Print:

OOH:

Rich Media Mobile:

Team: Creative Director: Jean Purcell // ACD/Art Director: Bianca Bertolini // Copywriter: Heather Robertson // Producer: Carla Englof // Director: Jason Lindsey // Photographer: Matthew Rivera // Editor: Andy Ramsey